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    <title>PURE Grips Blog</title>
    <link>http://puregrips.com/blog</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>mhartwell@ehousestudio.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-01-24T18:32:21+00:00</dc:date>
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    <item>
      <title>PURE Grips Signs Endorsement Deal with  Acclaimed Golf Instructor Hank Haney</title>
      <link>http://www.puregrips.com/index.php/blog/view/pure_grips_signs_endorsement_deal_with_acclaimed_golf_instructor_hank_haney/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/pure_grips_signs_endorsement_deal_with_acclaimed_golf_instructor_hank_haney/#When:18:32:21Z</guid>
      <description>Hank Haney, who is regarded as one of the top golf instructors in the world, has signed with PURE grips and will use their products throughout his various business ventures, including his golf schools and teaching academies both in the United States and internationally.</description>
      <dc:subject>Press</dc:subject>
      <dc:date>2012-01-24T18:32:21+00:00</dc:date>
    </item>

    <item>
      <title>Direct From the Course: Real Life Regripping Experiences</title>
      <link>http://www.puregrips.com/index.php/blog/view/direct_from_the_course_real_life_regripping_experiences/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/direct_from_the_course_real_life_regripping_experiences/#When:18:16:36Z</guid>
      <description>One of the things you want to make sure you do when you go and get your club regripped is to have a competent PGA professional help you with the job.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2012-01-09T18:16:36+00:00</dc:date>
    </item>

    <item>
      <title>Do&#45;It&#45;Yourself Golf Club Regripping</title>
      <link>http://www.puregrips.com/index.php/blog/view/do-it-yourself_golf_club_regripping/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/do-it-yourself_golf_club_regripping/#When:17:00:41Z</guid>
      <description>If you don’t have a fancy air&#45;installation regripping kit, regripping golf clubs yourself can be a bit of a chore sometimes.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2012-01-05T17:00:41+00:00</dc:date>
    </item>

    <item>
      <title>What&#8217;s more important, comfort or feeling the club head on impact?</title>
      <link>http://www.puregrips.com/index.php/blog/view/whats_more_important_comfort_or_feeling_the_club_head_on_impact/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/whats_more_important_comfort_or_feeling_the_club_head_on_impact/#When:17:00:03Z</guid>
      <description>There are several benefits of being comfortable when you golf.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2012-01-03T17:00:03+00:00</dc:date>
    </item>

    <item>
      <title>Why air&#45;installation may not work with other grips</title>
      <link>http://www.puregrips.com/index.php/blog/view/why_air-installation_may_not_work_with_other_grips/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/why_air-installation_may_not_work_with_other_grips/#When:16:55:13Z</guid>
      <description>Air installation is an installation process that uses air pressure to attach a grip to the shaft of a golf club. Using glue or tape is now a thing of the past!</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-12-30T16:55:13+00:00</dc:date>
    </item>

    <item>
      <title>How to Eliminate Sore Hands With Your Golf Grip</title>
      <link>http://www.puregrips.com/index.php/blog/view/how_to_eliminate_sore_hands_with_your_golf_grip/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/how_to_eliminate_sore_hands_with_your_golf_grip/#When:19:30:07Z</guid>
      <description>Having a comfortable golf grip should always be a top priority when you are considering new grips for your clubs.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-12-21T19:30:07+00:00</dc:date>
    </item>

    <item>
      <title>KBS Shafts and PURE Team Up!</title>
      <link>http://www.puregrips.com/index.php/blog/view/kbs_shafts_and_pure_team_up/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/kbs_shafts_and_pure_team_up/#When:15:01:16Z</guid>
      <description>Hello PURE grippers, I hope this Holiday season finds you well and maybe enjoying the sun in a warm locale, or at least sneaking in some cold&#45;weather golf in between snow storms.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2011-12-15T15:01:16+00:00</dc:date>
    </item>

    <item>
      <title>The Full Cord Golf Grip: What is it and Why Does it Hurt?</title>
      <link>http://www.puregrips.com/index.php/blog/view/the_full_cord_golf_grip_what_is_it_and_why_does_it_hurt/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/the_full_cord_golf_grip_what_is_it_and_why_does_it_hurt/#When:16:00:02Z</guid>
      <description>I&#39;m sure you have seen or heard about them at some point. You might have even read a quote about them in one of the golfing magazines. A club manufacturer will come out and say that they have revolutionized the game of golf with full cord grips.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-12-14T16:00:02+00:00</dc:date>
    </item>

    <item>
      <title>Feel it. Which golf grips help you feel the club head on impact?</title>
      <link>http://www.puregrips.com/index.php/blog/view/feel_it._which_golf_grips_help_you_feel_the_club_head_on_impact/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/feel_it._which_golf_grips_help_you_feel_the_club_head_on_impact/#When:16:54:10Z</guid>
      <description>While many people may not realize it, being able to feel how your club head is striking the ball can be quite important when trying to put up a great golf score.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-12-08T16:54:10+00:00</dc:date>
    </item>

    <item>
      <title>The Soft Grip vs. the Too Soft Grip</title>
      <link>http://www.puregrips.com/index.php/blog/view/the_soft_grip_vs._the_too_soft_grip/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/the_soft_grip_vs._the_too_soft_grip/#When:16:59:46Z</guid>
      <description>The firmness of your grip determines two primary factors: level of comfort and swing feedback.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-11-10T16:59:46+00:00</dc:date>
    </item>

    <item>
      <title>Customizing Your Grip Based on Your Style of Golf</title>
      <link>http://www.puregrips.com/index.php/blog/view/customizing_your_grip_based_on_your_style_of_golf/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/customizing_your_grip_based_on_your_style_of_golf/#When:16:16:50Z</guid>
      <description>The placement of your hands on the club can radically affect the speed, direction and accuracy of your  golf shots.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-11-08T16:16:50+00:00</dc:date>
    </item>

    <item>
      <title>What is this stuff? How golf grips get dirty</title>
      <link>http://www.puregrips.com/index.php/blog/view/what_is_this_stuff_how_golf_grips_get_dirty/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/what_is_this_stuff_how_golf_grips_get_dirty/#When:16:25:29Z</guid>
      <description>Unfortunately for us, there are far too many things that get our golf clubs and grips dirty.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-11-04T16:25:29+00:00</dc:date>
    </item>

    <item>
      <title>How Humidity Affects Your Grip and Overall Performance</title>
      <link>http://www.puregrips.com/index.php/blog/view/how_humidity_affects_your_grip_and_overall_performance/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/how_humidity_affects_your_grip_and_overall_performance/#When:15:22:51Z</guid>
      <description>High levels of humidity are bad for you and your golf grips.
First, humidity itself helps wear down the substances that your grip is composed of, as well as the tackiness of your grip. This causes problems by making a grip grow slick over time</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-11-02T15:22:51+00:00</dc:date>
    </item>

    <item>
      <title>What is Tackiness and Why is it Important for Your Golf Grip?</title>
      <link>http://www.puregrips.com/index.php/blog/view/what_is_tackiness_and_why_is_it_important_for_your_golf_grip/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/what_is_tackiness_and_why_is_it_important_for_your_golf_grip/#When:14:53:58Z</guid>
      <description>Tackiness is simply how sticky your gripfeels. Most golf grips have a certain level of tackiness to them. While synthetic grips are often quite tacky, nothing beats natural rubber for an easy to maintain and long&#45;lasting level of tackiness. No matter what your club grips are made of, though, you can always keep them tacky with a few tips.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-10-31T14:53:58+00:00</dc:date>
    </item>

    <item>
      <title>Too loose? Easily Increase the Thickness of Your Golf Grip With Tape</title>
      <link>http://www.puregrips.com/index.php/blog/view/too_loose_easily_increase_the_thickness_of_your_golf_grip_with_tape/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/too_loose_easily_increase_the_thickness_of_your_golf_grip_with_tape/#When:16:53:31Z</guid>
      <description>Your grips are probably the most unappreciated aspect of your golf clubs. Thankfully, they are probably the easiest to change as well. If you wanted to change your shafts or club head loft or lie, you would have to find a club maker and spend hundreds of dollars to get the results you wanted. Your grips, the only part of the club that is ever in contact with your hands, can be changed or adjusted for a fraction of the cost.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-10-27T16:53:31+00:00</dc:date>
    </item>

    <item>
      <title>When is it Time for an Oversized Golf Grip?</title>
      <link>http://www.puregrips.com/index.php/blog/view/when_is_it_time_for_an_oversized_golf_grip/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/when_is_it_time_for_an_oversized_golf_grip/#When:11:00:31Z</guid>
      <description>Sizing and finding the proper fitting golf grip is one of the most important things you can do with your equipment. Whether you are buying a new club or refurbishing your old ones, knowing what grip size you need is essential.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-10-19T11:00:31+00:00</dc:date>
    </item>

    <item>
      <title>Playing With the Wrong Grip? The Case for Midsize Golf Grips</title>
      <link>http://www.puregrips.com/index.php/blog/view/playing_with_the_wrong_grip_the_case_for_midsize_golf_grips/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/playing_with_the_wrong_grip_the_case_for_midsize_golf_grips/#When:11:00:50Z</guid>
      <description>Knowing what size grip you need is something that most ordinary golfers don&#39;t think about.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-10-18T11:00:50+00:00</dc:date>
    </item>

    <item>
      <title>Fit Your Golf Grips Properly</title>
      <link>http://www.puregrips.com/index.php/blog/view/fit_your_golf_grips_properly/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/fit_your_golf_grips_properly/#When:11:00:01Z</guid>
      <description>Most people do not seem to know how to properly size their club grips, or know if the grips on their current clubs are properly sized.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-10-09T11:00:01+00:00</dc:date>
    </item>

    <item>
      <title>Why Were Polymer Golf Grips Introduced? To Save Money.</title>
      <link>http://www.puregrips.com/index.php/blog/view/why_were_polymer_golf_grips_introduced_to_save_money/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/why_were_polymer_golf_grips_introduced_to_save_money/#When:11:00:34Z</guid>
      <description>Here’s the ugly truth: Golf grip manufacturers have become lazy and greedy. Back in the day, all grips were made of natural rubber.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-10-07T11:00:34+00:00</dc:date>
    </item>

    <item>
      <title>Natural Rubber: The Tackiest Substance in Golf Grips</title>
      <link>http://www.puregrips.com/index.php/blog/view/natural_rubber_the_tackiest_substance_in_golf_grips/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/natural_rubber_the_tackiest_substance_in_golf_grips/#When:23:41:38Z</guid>
      <description>What’s in a grip? The materials matter. You can get grips made from leather, leather with cloth, natural rubber, vinyl and a bunch of other stuff that originally came out of an oil well.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-10-03T23:41:38+00:00</dc:date>
    </item>

    <item>
      <title>How Golf Grips React To Temperature Changes</title>
      <link>http://www.puregrips.com/index.php/blog/view/how_golf_grips_react_to_temperature_changes/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/how_golf_grips_react_to_temperature_changes/#When:14:01:40Z</guid>
      <description>Golf grips are generally made of rubber, assorted polymers or leather.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-09-29T14:01:40+00:00</dc:date>
    </item>

    <item>
      <title>Why Improper Care Can Ruin Your Golf Grips</title>
      <link>http://www.puregrips.com/index.php/blog/view/why_improper_care_can_ruin_your_golf_grips/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/why_improper_care_can_ruin_your_golf_grips/#When:19:00:39Z</guid>
      <description>If you are a fan of golf, then you know patience and attention to detail are important.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-09-26T19:00:39+00:00</dc:date>
    </item>

    <item>
      <title>How Moisture Actually Affects Your Golf Grip</title>
      <link>http://www.puregrips.com/index.php/blog/view/how_moisture_actually_affects_your_golf_grip1/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/how_moisture_actually_affects_your_golf_grip1/#When:16:30:47Z</guid>
      <description>One of the worst things to have happen as a golfer is to lose confidence in yourself, your swing or your club.</description>
      <dc:subject>Tips</dc:subject>
      <dc:date>2011-09-23T16:30:47+00:00</dc:date>
    </item>

    <item>
      <title>Ever wish you could show a little more color out on the course? Now you can.</title>
      <link>http://www.puregrips.com/index.php/blog/view/ever_wish_you_could_show_a_little_more_color_out_on_the_course_now_you_can/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/ever_wish_you_could_show_a_little_more_color_out_on_the_course_now_you_can/#When:17:35:42Z</guid>
      <description>Introducing colored grips from PURE Grips, the only colored grips on the market not made from polymers, plastics and silicone.</description>
      <dc:subject>Products</dc:subject>
      <dc:date>2011-09-13T17:35:42+00:00</dc:date>
    </item>

    <item>
      <title>The Colored Grips Wes Chose to Put on his Miura Irons</title>
      <link>http://www.puregrips.com/index.php/blog/view/the_colored_grips_wes_chose_to_put_on_his_miura_irons/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/the_colored_grips_wes_chose_to_put_on_his_miura_irons/#When:17:33:39Z</guid>
      <description>Well, thanks for all the input on selecting grips for my new Miura irons, it was fun to think about all of the potential options and to see the possibilities.</description>
      <dc:subject>Products</dc:subject>
      <dc:date>2011-08-16T17:33:39+00:00</dc:date>
    </item>

    <item>
      <title>Grips &amp;amp; Sticks Golf Tips Magazine Article</title>
      <link>http://www.puregrips.com/index.php/blog/view/grips_sticks_golf_tips_magazine_article/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/grips_sticks_golf_tips_magazine_article/#When:15:58:33Z</guid>
      <description>We were recently featured in the April issue of Golf Tips Magazine in the article “Grips &amp; Sticks.” 
The article begs the question, ”Are your grips… to hard to handle?”</description>
      <dc:subject>Press</dc:subject>
      <dc:date>2011-08-10T15:58:33+00:00</dc:date>
    </item>

    <item>
      <title>Help Wes decide on his new colored grips.</title>
      <link>http://www.puregrips.com/index.php/blog/view/help_wes_decide_on_his_new_colored_grips/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/help_wes_decide_on_his_new_colored_grips/#When:13:41:53Z</guid>
      <description>OK, so you may have seen my new Miura irons, with Yoshitaka Miura’s favorite pink paint on them. I was not sure what to do about the pink gear at first, but I have since learned to embrace it and I pretty excited to pick out some grips.</description>
      <dc:subject>Products</dc:subject>
      <dc:date>2011-08-04T13:41:53+00:00</dc:date>
    </item>

    <item>
      <title>Choosing the Golf Grip Material That’s Right For You</title>
      <link>http://www.puregrips.com/index.php/blog/view/choosing_the_golf_grip_material_thats_right_for_you/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/choosing_the_golf_grip_material_thats_right_for_you/#When:11:46:55Z</guid>
      <description>You’ve probably thought more about the materials in the head or shaft of your golf clubs than your grips. But did you know the grips are the most important component of your golf clubs.</description>
      <dc:subject>Products</dc:subject>
      <dc:date>2011-06-02T11:46:55+00:00</dc:date>
    </item>

    <item>
      <title>You Shouldn’t Need a Perfect Day of Weather for a Great Day of Golf</title>
      <link>http://www.puregrips.com/index.php/blog/view/you_shouldnt_need_a_perfect_day_of_weather_for_a_great_day_of_golf/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/you_shouldnt_need_a_perfect_day_of_weather_for_a_great_day_of_golf/#When:12:58:33Z</guid>
      <description>Weather has been a factor in golf since the first players were trying to see through Scottish fog. While some weather conditions are simply unplayable, you shouldn’t have to wait for a sunny day of 72 degree weather to enjoy a few rounds.</description>
      <dc:subject>Products</dc:subject>
      <dc:date>2011-05-31T12:58:33+00:00</dc:date>
    </item>

    <item>
      <title>PURE Grips Partners with Forged Club Innovator Scratch Golf</title>
      <link>http://www.puregrips.com/index.php/blog/view/pure_grips_partners_with_forged_club_innovator_scratch_golf/</link>
      <guid>http://www.puregrips.com/index.php/blog/view/pure_grips_partners_with_forged_club_innovator_scratch_golf/#When:14:46:27Z</guid>
      <description>At PURE Grips, we have a deep appreciation for innovation. That’s why we’re excited to announce that Scratch Golf, one of the golf club industry’s most innovative companies, has chosen PURE Grips as the stock grip provider for all their production clubs.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2011-04-05T14:46:27+00:00</dc:date>
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